NBC is starting to think about reshuffling its morning lineup to limit the damage done by struggling “Megyn Kelly Today.”
Sources tell Page Six that network execs are considering moving Megyn Kelly’s show — which has been having a hard time attracting viewers since it debuted in September — an hour later, and bringing Kathie Lee Gifford and Hoda Kotb’s popular hour of the “Today” show forward by an hour to replace it.
As Page Six reported in October 2017, Gifford and Kotb’s ratings “took a huge hit” after Kelly replaced Tamron Hall and Al Roker’s “Today’s Take” at 9 a.m.
At the time, Kelly was down 32 percent compared to the time slot’s viewership in the previous year. This dropped Gifford and Kotb by 26 percent, because the viewers who turned off Kelly’s show never returned for Gifford and Kotb’s 10 a.m. hour.
“It’s the smart move,” said an insider of moving Kelly. “At the very least that limits the damage already done to Hoda and Kathie Lee — maybe with a strong lead-in from ‘Today’ at 9 a.m., they’ll even pick up some of the viewers they lost since Megyn went on the air.”
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SOURCE: Page Six, Oli Coleman