Say what you will about Halloween’s impact on the box office, but history has shown that there’s typically a movie that benefits from the holiday, and this weekend that title is Lionsgate’s Tyler Perry’s Boo! A Madea Halloween.
The old lady is giving the distributor its first No. 1 second weekend hold of the year with an estimated $16.67M, dousing Sony’s Dan Brown threequel Inferno into second place with a revised opening of $15M; some rivals believe the Tom Hanks movie could dwindle to $14M.
As we mentioned previously, overseas has been a boom for Inferno with global at $150M, but stateside this $75M production was a complete bust.
Despite Inferno getting scorched, overall weekend ticket sales at $87M were +16% from last year. Still, it’s the lowest-grossing weekend to date this year, following Sept. 16-18 when Blair Witch, Bridget Jones’s Baby and Snowden crashed. 2016 total domestic B.O. is at $9.2B, pacing 3.4% ahead of the same Jan. 1-Oct. 30 period last year.
Boo! saw an estimated $7.8M on Saturday, a 70% spike over yesterday, while Inferno was up 2% from its Friday ticket sales of $5.5M. We detailed what went wrong with Inferno stateside in our previous post; essentially peg it to Brown’s once controversial, riveting property gone formula, and critics smelled blood from the onset giving the Ron Howard-directed movie a 20% Rotten Tomatoes score.
Sony had their concerns about the seven-year lag between Angels & Demons and Inferno; that time could potentially be against them with this adult-skewing series. But the Brown movies have been very rich for the Culver City lot, reaping $1.2B, and if there was money to be made, it was certainly overseas. So, instead of making a movie with the $150M cost of Angels & Demons, Sony slashed the budget on Inferno by 50%.
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