NBA legend Grant Hill is putting the focus on empowering individuals to take charge of their health. The basketball player-turned-broadcaster is teaming up with the biopharmaceutical company, Dendreon Pharmaceuticals, to spread awareness about the racial health disparities surrounding prostate cancer through the creation of a new initiative.
Studies show that Black men are 1.8 times more likely to be diagnosed with prostate cancer than white men. Further research revealed one in seven African American men would develop the form of cancer within their lifetime. Contributing factors include the lack of access to equitable preventive care, which often stems from socioeconomic-related barriers. The campaign—dubbed Start Strong—was launched to bring attention to the staggering statistics, encourage individuals to take actionable steps towards seeking the best treatment for better outcomes through regular screenings and foster conversations around what can be done to change the narrative.
Hill believes addressing the disproportionate impact prostate cancer has on Black men starts with educating individuals about their options.
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SOURCE: NewsOne, Brandee Sanders