How a New News Organization Plans to Inform and Empower Black Americans

Gillian White, Lauren Williams and Akoto Ofori-Atta. / Jared Soares

As Covid-19 deaths and George Floyd protests swept the country and world in the summer of 2020, journalists Lauren Williams and Akoto Ofori-Atta discussed the urgency of the times. The women saw an opportunity to expand the media landscape and become catalysts for meaningful change.

“The moment felt apocalyptic,” Williams told NBC News. “Raw and filled with unknowns. It seemed like a time to make a difference. We both thought, why not?”

Leaving behind their respective jobs, the two friends began laying the groundwork for what became Capital B, a nonprofit local and national news organization centered on Black voices. The name is a nod to the B in Black, the team says, and “the argument that capitalizing it indicates the importance and singularity of Black people in America.”

The newsroom launched in late January with a national website, and a virtual newsroom in Atlanta, the first of other planned bureaus across the country. And Capital B Live, its events program, will allow audiences to experience journalism through yet another medium.

The overarching goal is to reach a multi-generational demographic of Black audiences nationwide.

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SOURCE: NBC News, Donna M. Owens